Every January, people talk about fresh starts.
But in business, January is rarely a reset, it’s a reveal.
Back in October and November, I encouraged my clients to define what they wanted to wake up to on January 1st. Not in theory, but in reality.
- How many listings would be active?
- How many transactions would already be pending?
- What did their Q1 pipeline actually look like?
- These aren’t lagging metrics. They’re leading indicators. When you define them early, Q1 stops being unpredictable.
One of my boutique owner clients in Colorado woke up on January 1st and realized she was one transaction away from hitting her entire first-quarter goal—based solely on what was already under contract. Days later, she secured that final deal.
Q1 complete, with weeks still to go.
That’s the power of clear targets and consistent execution through the end of the year. Momentum doesn’t start in January... it shows up there.
If you want to change what next quarter looks like, change how early you start designing it.
