Acting like a marketing brand consultant, can you come up with 10 important key questions to help a real estate agent or broker identify for themselves? What is their number one or number one and number two most unique value propositions offered to homeowners who are looking to hire their listing agent representative?
🔑 Unique Value Proposition Discovery Worksheet
For Real Estate Agents & Brokers
1. Track Record & Proof
Question: What specific results have I achieved that prove my effectiveness compared to the average agent?
-
Example metrics: % of listings sold over asking, average DOM, total homes sold, repeat/referral rate.
My Answer: ______________________________________
2. Marketing Differentiation
Question: How is my marketing strategy different, stronger, or more innovative than others in my market?
-
Think: video, staging, social ads, print, storytelling, targeting.
My Answer: ______________________________________
3. Market Expertise
Question: What do I know about this local market that the average agent doesn’t?
-
Consider: pricing trends, neighborhood economics, inventory shifts, zoning, upcoming developments.
My Answer: ______________________________________
4. Personal Brand & Reputation
Question: What am I known for in my market, and how does that reputation create trust for sellers?
My Answer: ______________________________________
5. Client Experience
Question: What is unique about the way I deliver service from listing to closing?
-
High-touch communication? Stress reduction? Concierge support?
My Answer: ______________________________________
6. Negotiation Advantage
Question: In what ways do I consistently negotiate better terms or prices for my sellers?
My Answer: ______________________________________
7. Storytelling & Positioning
Question: How do I make homes stand out so buyers see maximum value?
-
Property narratives, staging strategy, listing presentation style.
My Answer: ______________________________________
8. Technology & Tools
Question: What tools or platforms do I use that give sellers a measurable edge?
-
Think: AI-driven marketing, predictive analytics, proprietary database, Matterport.
My Answer: ______________________________________
9. Specialized Niche
Question: Do I own a niche that makes me the clear choice for certain sellers?
-
Luxury, waterfront, relocation, downsizing, investors, new builds.
My Answer: ______________________________________
10. Emotional Value
Question: Beyond numbers, what personal qualities or values make me the “right fit” for homeowners?
-
Integrity, patience, hustle, empathy, local ties.
My Answer: ______________________________________
🎯 Final Step: Distill Into Your Top 2
-
My #1 Most Unique Value Proposition:
-
My #2 Supporting Value Proposition:
👉 Once filled out, this worksheet becomes a script foundation for listing presentations, marketing copy, and even social media positioning.
